By Commerce Reporter
LAHORE – A meeting of the Standing Committee on Trade with Schengen countries of the Lahore Chamber of Commerce and Industry (LCCI) was held at Founder Hall under the chairmanship of Convener Mian Imran Asghar, where members representing multiple business sectors participated.
The meeting focused on strengthening Pakistan’s export footprint in Schengen markets, with detailed deliberations on a range of products that already enjoy strong demand in Europe. These included rice, handicrafts, Himalayan pink salt, salt lamps, denim jeans, leather jackets and other value-added leather goods, along with handmade carpets.
Members noted that Pakistani products, particularly those rooted in craftsmanship and natural resources, have strong appeal in European countries such as Austria, Germany, Switzerland, Spain, France and Portugal. The committee emphasised that better branding, consistent supply chains and participation in international trade fairs could significantly increase market share in these regions.
Convener Mian Imran Asghar briefed participants on his recent delegation visit to Germany, sharing observations on market trends, buyer expectations and opportunities for Pakistani exporters. He highlighted that European buyers are increasingly interested in sustainable, handcrafted and ethically produced goods, which aligns well with Pakistan’s traditional export strengths.
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During the meeting, members also discussed upcoming international exhibitions and expressed strong interest in establishing dedicated Pakistani stalls in Schengen countries. They said such participation would help promote national products directly to buyers, distributors and retail chains, improving export linkages and enhancing foreign exchange earnings.
The committee also stressed the importance of improving product packaging, quality certification and compliance with European standards to ensure long-term competitiveness in international markets. Participants called for closer coordination between exporters, trade bodies and government institutions to address logistical and regulatory challenges affecting trade expansion.
At the conclusion of the meeting, Convener Mian Imran Asghar reiterated that boosting exports remains essential for Pakistan’s economic stability. He urged the government to remove unnecessary hurdles in trade facilitation, reduce procedural delays and provide a more business-friendly environment for exporters.
He further emphasised that consistent policy support, ease of doing business reforms and international engagement are critical to unlocking Pakistan’s full export potential, particularly in high-value European markets.
The meeting concluded with a consensus that coordinated efforts between the private sector and government would be key to expanding Pakistan’s export base and improving its global trade presence.
