LAHORE, June 3:Pakistani actor and producer Fahad Mustafa has called on the Punjab government to reconsider current business-hour restrictions affecting cinemas, arguing that the policy is placing additional pressure on the country’s film industry at a crucial time for new releases.
In a letter addressed to Punjab Senior Minister Marriyum Aurangzeb and later shared on social media, Mustafa highlighted the challenges faced by cinema operators due to the early closure schedule introduced under government austerity measures.
The actor noted that a large number of cinemas in Punjab are located inside shopping malls, making them subject to the same operating-hour restrictions. As a result, evening screenings — often among the busiest and most commercially important showtimes — have been affected, limiting opportunities for audiences to watch newly released films.
According to Mustafa, the restrictions are having a direct impact on box-office collections during a period when filmmakers depend heavily on strong initial attendance to build momentum for their projects. He maintained that even a modest extension in operating hours could significantly improve audience access, increase ticket sales and strengthen revenue streams for cinema owners.
The producer emphasized that the issue extends beyond filmmakers and exhibitors, affecting a broader network of workers connected to the entertainment and hospitality sectors. Higher cinema attendance, he argued, supports a range of businesses and jobs associated with film screenings and mall-based entertainment activities.
Mustafa also pointed out that many moviegoers, particularly working professionals and families, often prefer attending screenings later in the evening after completing daily commitments. The current schedule, he said, reduces flexibility for audiences and may discourage potential visitors from going to cinemas altogether.
In his appeal, the actor stressed that recently released films are particularly vulnerable to reduced operating hours because the opening weeks are critical for attracting viewers and generating positive word-of-mouth. He urged authorities to consider a targeted relaxation of the policy to help cinemas maximize attendance during peak viewing periods.
At the same time, Mustafa acknowledged the Punjab government’s efforts to support Pakistan’s film sector through various initiatives, including plans related to Film City and other industry-development measures. He described such initiatives as encouraging signs for filmmakers and creative professionals seeking to expand local film production.
Expressing hope for a positive response, Mustafa said a review of cinema operating hours would be welcomed by filmmakers, exhibitors and audiences, while contributing to the continued growth and sustainability of Pakistan’s entertainment industry.
