ROME (News Desk) – Ferrari has officially entered the electric vehicle race with the unveiling of its first fully electric model, “Luce”, signalling a historic shift for the iconic Italian performance brand as the global auto industry moves toward electrification.
The launch comes at a sensitive moment for luxury automakers, many of whom are slowing or recalibrating their EV ambitions amid fluctuating demand, making Ferrari’s bold move both a strategic gamble and a statement of intent about the future of high-performance driving.
The four-door model is being described as Ferrari’s first-ever five-seater vehicle. Its design has been developed in collaboration with former Apple chief designer Jony Ive and his creative firm LoveFrom.
Unlike traditional Ferrari sports cars, the “Luce” features a more spacious design with extensive use of glass. The interior combines leather, glass and anodised aluminium, while retaining physical buttons alongside a modern touchscreen system.
In terms of performance, the electric car weighs around 2.2 tonnes and is powered by four electric motors—one for each wheel—producing over 1,000 horsepower in total.
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Ferrari claims the vehicle can reach speeds of over 310 km/h and offers a driving range of more than 500 kilometres on a single charge.
Interestingly, despite being fully electric, the company has introduced artificial engine-like vibrations to preserve the traditional Ferrari driving feel inside the cabin.
With a 600-litre boot space and advanced technology features, the luxury EV is priced at approximately €550,000 (around $640,000).
Ferrari CEO Benedetto Vigna said the project is the result of five years of development, with deliveries expected to begin in the final quarter of 2026.
