By Commerce Reporter
LAHORE: The Punjab Revenue Authority (PRA) has decided to introduce a reward scheme for customers in the hotels and restaurants sector to encourage digital payments and promote a culture of tax compliance.
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The decision was taken during an important meeting chaired by Chairman PRA, Mr. Moazzam Iqbal Sipra, which focused on digital monitoring and database management. The meeting was briefed on initiatives being undertaken on a priority basis to promote tax culture and electronic payments across various service sectors.
The Chairman directed the relevant sectors to ensure priority monitoring of consumer complaints regarding digital payment facilities and instructed that an effective mechanism be established for their prompt resolution.
The PRA spokesperson stated that customers making digital payments through QR codes at hotels and restaurants would be given an opportunity to win exciting prizes. The initiative aims to encourage the public to adopt digital payment methods instead of cash transactions.
The spokesperson further stated that strict legal action would be taken against businesses refusing to accept payments through QR codes, in accordance with applicable laws.
The promotion of digital payments would enhance transparency in business transactions and strengthen public confidence in the tax system, the spokesperson added.
An effective monitoring mechanism would also be introduced to ensure the prompt redressal of complaints lodged by customers making payments through QR codes.
Furthermore, the Electronic Invoice Monitoring System (EIMS) would be utilised to ensure transparency in business activities and tax payments. An awareness campaign would also be launched to encourage the adoption of digital transactions across the hotels and restaurants sector.
