By Our Correspondent
LAHORE: Qarshi University hosted an engaging seminar on “How Digital Marketing Transforms Businesses,” bringing together academia, industry leaders and students for an in-depth discussion on the growing role of digital innovation in shaping modern enterprises.
Read also: Salman Nasir receives Alumni Achievement Award at Qarshi University Dinner 2026
The event featured thought-provoking sessions and a dynamic panel discussion led by Vice Chancellor Dr. Mansoor Sarwar, focusing on emerging trends in digital marketing, business scalability and the opportunities created by evolving technologies.
A key highlight of the seminar was a special session featuring entrepreneur Hakeem Musa and Muhammad Salman Nasir, Chief Executive Officer of About Digital, whose journey and practical insights into digital growth and herbal business expansion drew strong interest from participants.
Speakers underscored how digital marketing has transformed traditional business models, enabling brands to connect with wider audiences, improve customer engagement and drive measurable growth through data-driven strategies.
Addressing the seminar, Dr. Sarwar stressed that digital transformation is no longer optional for businesses but a necessity in an increasingly competitive global market.
He highlighted the role of universities in equipping students with modern skills and industry exposure, saying academic institutions must serve as bridges between innovation and market realities.
Muhammad Salman Nasir shared his experience of helping businesses scale through performance marketing, e-commerce strategies and digital branding, noting that companies embracing technology-driven solutions are better positioned for sustainable growth.
Drawing from his entrepreneurial journey, he discussed how digital tools have reshaped consumer behaviour and opened new opportunities for startups and established businesses alike.
Hakeem Musa offered perspectives on integrating traditional herbal business models with modern digital outreach, illustrating how online platforms have helped expand market reach while strengthening customer trust.
Panelists also discussed the impact of artificial intelligence, content strategy, search optimisation, social media engagement and data analytics in redefining how brands operate and compete.
Click here for details: Hakeem musa’s store
Students and attendees actively participated in the interactive session, raising questions on career pathways, digital entrepreneurship and the future of marketing in a rapidly evolving business landscape.
Experts emphasised that adaptability, innovation and digital literacy will remain central to business success in the coming years.
The seminar concluded with a consensus that digital marketing is not merely a promotional tool but a transformative force reshaping industries, empowering entrepreneurs and accelerating economic growth.
Participants described the event as an insightful platform that blended academic perspective with real-world industry experience, offering valuable lessons on navigating the digital economy.
