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‘Mind First, Screen Later’ campaign launched to curb smartphone use among children under 16

Mind First Screen Later, smartphone use children, screen time, children under 16, mobile phone addiction, child development, Pakistan Medical Society, Dr Masood Sheikh, Lahore news, digital wellbeing, healthy screen habits, parenting tips, children's mental health, education, cognitive development, reading habits, outdoor play, phone-free classrooms, screen-free

June 28, 2026
in Health, Event News
‘Mind First, Screen Later’ campaign launched to curb smartphone use among children under 16
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By Our Correspondent

LAHORE — A new community-led initiative, “Mind First, Screen Later”, was launched today, urging parents, teachers and guardians to discourage mobile phone use among children under the age of 16.

The campaign called for a conscious shift from constant screen exposure towards the activities proven to strengthen focus, creativity and critical thinking in young minds.

These views were expressed by General Cadre Doctors Association President Dr Masood Sheikh while addressing the inaugural session of the campaign held under the auspices of the Pakistan Medical Society at City Hospital, Lahore. Dr Masood Sheikh said that constant notification alerts on mobiles and rapid-scroll of content cause absence of sustained focus.

Time consumed on cell phones should be replaced with reading, writing, and problem-solving activities.

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He added that evening screen use is linked to poorer sleep, affecting memory and classroom performance. The excessive use of mobile phone is also linked with weakened social skills, as less face-to-face interaction limits development of empathy, communication and conflict resolution.

Recent research in child development shows that excessive screen time can reduce outdoor activities directly linked to cognitive growth. Problem-solving, face-to-face conversation, reading and deep sleep are essential for cognitive development and creativity of children under 16 whose brain is still in the process of improving executive functions. Constant phone use can reduce the time spent on foundational skills like attention span and creativity. Dr Masood Sheikh asserted that campaign “Mind First, Screen Later” is not a ban, but a balanced reset.

He further said that for proper growth of children, parents should discourage use of personal smartphones by kids less than 16 years.

He was of the view that non- android basic cell phones should be used by children under 16 only for safety purposes. Dr sheikh said that it is very essential to ensure screen-free times for children. No phone should be used during meals, homework, and 1 hour before bedtime. Parents should create phone-free spaces by designating bedrooms and study areas as device-free zones.

In order to involve the children in healthy activities, parents should promote alternate activities like reading, outdoor play, sports, arts, and in-person discussion. He urged parents to reduce their own phone use during family hours.

Dr Tariq Aziz, speaking on the occasion, said that in-order to ensure screen-free environment, school-level actions are also needed. School administration should adopt phone-free classroom policies and increase hands-on collaborative learning. “Children under 16 are still building the neural architecture for focus, memory, and independent thoughts”, said Dr Tariq Aziz, campaign adviser.

“Every hour taken back from the screen is an hour given to a stronger mind.” he added that excessive mobile phone use during formative years is displacing core intellectual habits.

Dr Munir Ghauri said that the initiative aims to promote healthy habits to safeguard childhood development in the digital age. In order to reduce the ill effects of cell phone use, 30 minutes of phone time should be used daily for reading, walking or a board game. The parents should create a ‘Phone Parking Lot’: A basket at home where all family phones rest during dinner and study hours.

 

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