By Commerce Reporter
LAHORE: Yadea, the world’s leading electric two-wheeler brand, has expanded its presence in Pakistan with the opening of a new showroom on Nicholson Road, Lahore, marking another step towards promoting modern and environment-friendly transportation solutions in the country.
The inauguration ceremony was attended by Lahore Chamber of Commerce & Industry (LCCI) President Faheemur Rehman Saigol as the Chief Guest, while LCCI Senior Vice President (SVP) Tanveer Ahmad Sheikh hosted the event. A large number of business community representatives, including LCCI Executive Committee members Rana Shoban Akhtar, Ch Mohsin Bashir and other prominent members, were also present on the occasion.
Yadea is recognised globally as one of the largest electric two-wheeler manufacturers and has maintained the No.1 position in annual sales worldwide for the last eight consecutive years. The company’s product portfolio includes high-performance electric motorcycles, electric mopeds, electric bicycles and electric kick scooters.
The brand is officially distributed in Pakistan by Eiffel Industries Ltd, which aims to provide advanced electric mobility solutions to Pakistani consumers through reliable products, strong after-sales support and innovative technology.
Addressing the ceremony, LCCI President Faheemur Rehman Saigol appreciated the launch and expansion of Yadea’s showroom network in Pakistan. He said the introduction of environment-friendly electric vehicles was a positive development for the country, particularly at a time when sustainable transportation solutions were becoming increasingly important worldwide.
He encouraged consumers and businesses to explore electric mobility options, saying that electric vehicles could contribute towards reducing fuel dependency, controlling environmental pollution and promoting modern transport systems.
Faheemur Rehman Saigol also appreciated the efforts of Eiffel Industries Ltd for bringing an internationally recognised electric vehicle brand to Pakistan and expressed hope that such initiatives would encourage investment and technological advancement in the country’s automotive sector.
LCCI SVP Tanveer Ahmad Sheikh, who hosted the event, highlighted the company’s commitment to providing quality products and customer-focused services. He said Yadea and Eiffel Industries were committed to ensuring international standards, offering reliable vehicles, double warranty facilities and efficient after-sales services for customers.
He said customer satisfaction remained a top priority and the company would continue expanding its services to provide better accessibility and support to consumers across Pakistan.
Managing Director Eiffel Industries Ltd Salman Sheikh gave a detailed briefing about Yadea’s newly launched products and their advanced features. He highlighted the technology, performance, safety standards and convenience offered by the latest range of electric vehicles.
Salman Sheikh said Yadea’s products were designed to meet the changing transportation needs of consumers by offering economical, efficient and environmentally responsible alternatives to conventional fuel-based vehicles.
He further said that the company was focusing on strengthening the electric vehicle ecosystem in Pakistan by providing quality products backed by dependable services.
The participants appreciated the initiative and termed the opening of the new showroom a significant milestone in the promotion of electric mobility in Lahore. Business community members expressed optimism that the growing availability of electric vehicles would help create awareness among consumers and support Pakistan’s transition towards cleaner transportation solutions.
The event concluded with officials and guests visiting the showroom, where they were briefed about different Yadea models and their features.
