By Our Correspondent
LAHORE – The Lahore Chamber of Commerce and Industry (LCCI), through its Integrated Marketing Committee, successfully hosted an engaging and thought-provoking session titled “Artificial Intelligence and the Future of Advertising.”
The event featured Mr. Anwar Kabir, CEO of Brand Spectrum, as the keynote speaker. With his extensive experience in media, branding, and AI integration, Mr. Kabir delivered an insightful talk on how artificial intelligence is revolutionizing the advertising landscape, empowering marketers with data-driven tools, personalized strategies, and unparalleled precision.
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The session was spearheaded by the committee’s Convener, Mr. Tariq Asmat, and Co-Conveners Dr. Saleha Waqar Butt and Mr. Imran Haider, who ensured the event’s seamless execution and meaningful engagement.
Their efforts, alongside the dedicated support of committee members Dr. Shahid A. Zia, Ms. Ambreen Askari, Mr. Imran Amjad, Mr. Shahid Sohail, Mr. Bilal Amjad, Mr. Hamid Mirza, and Mr. Hammad Khalid, were highly applauded by participants and distinguished guests.
The event was further enriched by the presence of notable guests including Umer Ghumman, Max Babri, Majbritt Babri, Salman Rawn, Shoaib Hamid Khawaja, Iftikhar Taj, Zafar Iqbal and Attique Ahmed , whose participation made the discussions more dynamic and future-oriented.
Bringing the session to a powerful close, Mr. Umer Ghumman, drawing from his illustrious three decades of leadership experience in marketing and business innovation, shared profound reflections on the synergy between technology and human ingenuity.
His concluding remarks inspired the audience to embrace AI as a transformative ally rather than a challenge, encouraging businesses to stay agile, creative, and ethically grounded in this fast-evolving digital landscape.
Mr. Tariq Asmat’s visionary leadership and unwavering commitment to innovation were evident throughout the event, setting a high benchmark for future initiatives at the Chamber. His dedication to creating impactful conversations around emerging technologies left a lasting impression on all attendees.
Adding further depth to the session, Dr. Saleha Waqar Butt, a marketing expert, shared her valuable insights with The Tribune International, emphasizing that artificial intelligence is not just about automation; it’s about amplifying creativity and building authentic connections between brands and their audiences.
The LCCI Integrated Marketing Committee remains committed to fostering thought leadership and professional excellence by hosting relevant and future-forward events for the business and marketing community.
