By Commerce Reporter
LAHORE: Pakistan — Adamjee Life Assurance Company Limited has officially launched Adamjee Life Digital, a comprehensive mobile application designed to transform how customers access, manage, and experience insurance services in Pakistan.
Available on both the App Store and Google Play Store, Adamjee Life Digital introduces a modern self-service insurance ecosystem that allows users to manage policies, make payments, submit claims, access documents, and explore financial protection solutions directly from their smartphones, reducing dependency on traditional branch visits and manual processes.
The launch reflects Adamjee Life’s continued commitment to digital transformation, customer convenience, and innovation within Pakistan’s insurance industry.
Designed for both existing policyholders and prospective customers, the app offers a seamless and user-friendly experience that brings insurance management into a fully digital environment.
Existing customers can conveniently access policy information, receive 24/7 updates, make online payments, submit claims digitally, track fund performance, and securely store important documents within the app.
In addition, eligible Gold and Platinum customers can access Orbis Rewards, Adamjee Life’s exclusive loyalty and rewards program offering discounts and benefits across health, lifestyle, and education partner networks.
For prospective customers, Adamjee Life Digital also serves as a guided discovery and onboarding platform. Users can explore available Takaful and insurance plans, compare features, utilize financial calculators, and complete membership purchases directly through the app.
Athar Chaudhry, Director Information Solutions & Technologies at Adamjee Life, said: “At Adamjee Life, innovation is only meaningful when it is entirely secure. The launch of Adamjee Life Digital represents a major leap in our digital transformation, engineered specifically to give customers complete control over their insurance portfolios anytime, anywhere. Because this platform is backed by our ISO 27001:2022 certification, our users can interact with us with absolute peace of mind, knowing their personal and financial data is safeguarded by the highest international security standards. We are proud to set a new benchmark for trust and technology in Pakistan’s insurance sector”
The app’s key features include:
• Policy Management
• Online Claim Filing
• Online Payments
• Online Appointment Booking
• 24/7 Policy Updates
• Financial and Policy Calculators
• Secure Digital Document Access
• Fund Performance Tracking
• Customer Feedback Integration
With the introduction of Adamjee Life Digital, the company aims to redefine customer engagement within the insurance sector by combining trusted financial protection with the convenience of digital technology.
The launch marks another milestone in Adamjee Life’s broader digital transformation strategy focused on enhancing accessibility, operational efficiency, and customer experience through innovation led solutions.
Adamjee Life Digital is now available for download on the App Store and Google Play Store.
