By Commerce Reporter
LAHORE: The Lahore Chamber of Commerce & Industry (LCCI) commenced 2025 with the first meeting of its Integrated Marketing Committee, setting the stage for a productive year ahead.
Led by Convener Mr. Tariq Asmat, the session gathered some of the most esteemed professionals in the field and committee members including Dr. Shahid A. Zia, Imran Amjad Dr. Saleha Waqar Butt, Ambreen Askari, Imran Haider, Rehan Esar and Ayesha.
The meeting served as a brainstorming platform to design a comprehensive action plan for the year. Discussions revolved around fostering growth in Pakistan’s marketing landscape, empowering businesses with innovative strategies, and ensuring the alignment of efforts to meet industry demands.
Convener Tariq Asmat expressed his vision for the committee, highlighting the importance of adaptability and forward-thinking strategies. “Integrated marketing is the need of the hour, and our committee is committed to guiding businesses toward innovative and sustainable practices,” he stated.
The committee members expressed their enthusiasm to work collaboratively, emphasizing the importance of shared expertise in addressing current marketing challenges.
Read also: LCCI Standing Committee on APEC meets
With a clear vision and actionable goals, the Integrated Marketing Committee has set the foundation for a transformative year. LCCI continues to champion innovation and growth, ensuring the business community remains competitive in an ever-evolving global marketplace.
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