By Commerce Reporter
LAHORE — The Lahore Chamber of Commerce and Industry organized an awareness session focusing on the Pakistan Single Window (PSW), Trade Information Portal of Pakistan (TIPP), export market exploration and digital branding strategies for entrepreneurs, aimed at equipping the business community with modern tools for growth and global outreach.
Speaking on the occasion, LCCI President Faheem Ur Rehman Saigol emphasized that in today’s competitive global environment, awareness and effective utilization of digital trade facilitation platforms such as PSW and TIPP are critical for improving ease of doing business and enhancing Pakistan’s export performance. He said that entrepreneurs must adopt modern techniques, explore new international markets and strengthen their digital presence to remain competitive.
He noted that LCCI is actively working to build the capacity of its members by organizing informative sessions and trainings that bridge the knowledge gap between policy frameworks and practical business implementation. He added that platforms like PSW simplify cross-border trade procedures while TIPP provides vital regulatory and market information, enabling exporters to make informed decisions.
The session also covered key aspects of exploring export markets, identifying emerging opportunities and leveraging digital branding to enhance product visibility in international markets. Participants were encouraged to adopt e-commerce tools and digital marketing strategies to expand their outreach beyond traditional channels.
LCCI Executive Committee Member Firdous Nisar, along with Manager Change Management Azka Rehman, delivered detailed presentations on the functionality, benefits and practical usage of PSW and TIPP. They highlighted how digitalization is transforming trade processes, reducing delays and increasing transparency.
Among others, Naila Yaqoob and a large number of entrepreneurs and business representatives attended the session. The participants appreciated LCCI’s efforts in providing timely awareness and practical guidance, terming the session highly informative and beneficial for future business growth.
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