Bobo Jaan fragrance Launched to honor legacy and support social causes
By Dr Saleha Waqar Butt
LAHORE: In a world where brands often chase relevance through fleeting trends, Bobo Jaan emerged with a deeper story—one of love, loss, and lasting purpose. Launched by Adeel Barki in memory of his beloved mother, this fragrance is not just a sensory experience—it’s an act of remembrance and a promise to give back.
What makes this launch profoundly moving is its mission: proceeds from Bobo Jaan will be dedicated to mosque construction and the installation of water pumps, initiatives that extend the fragrance’s impact far beyond scent. It’s a rare example of purpose-driven marketing where social good becomes central to the brand’s identity.
I had the honor of being invited as a guest to this soulful launch, where every element from the narrative to the experience was deeply intentional. The evening was graciously hosted by Ayub Ghauri and Rubina Ghauri, whose hospitality added warmth to an already heartfelt gathering.
Among the distinguished guests were Tariq Asmat, Kashif Anwar, Anas Farooqi, Dr Zaar, Nisho, Amir Jamal, Falahat Imran, Sabahat Rafiq, Tauqir Ahmed Sharifi and many others . Their presence added depth to the conversations that followed, a powerful reminder of how thoughtful branding can inspire both markets and minds.
As a marketing academic and advocate for value-based innovation, I was especially moved by how Bobo Jaan blended emotional storytelling with market relevance. It is a brand built not just to sell, but to serve. In a time when Gen Z and Gen Alpha seek authenticity and purpose, Bobo Jaan is a reflection of exactly that.
This launch was not just about introducing a new product, it was about creating a movement. A scent that carries legacy. A brand that gives back. A story that lingers longer than any top note.
And in today’s marketing world, that is the rarest fragrance of all.
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