By Commerce Reporter
LAHORE: In a significant development at the Lahore Chamber of Commerce & Industry, the Integrated Marketing Committee held its second meeting yesterday, marking a strategic step forward for the year.
During the session, Convener Tariq Asmat made two key announcements: the appointment of Dr Saleha Waqar Butt and Imran Haider as Co-Conveners, and the warm welcome of Muhammad Usman as the member of the committee.
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The meeting, primarily focused on planning the inaugural session of the year, was characterized by robust discussions on innovative marketing strategies and strategic initiatives. With the appointment of the new Co-Conveners, the committee is set to benefit from a blend of fresh perspectives and seasoned leadership, ensuring that its agenda aligns with the evolving demands of Pakistan’s business environment.
Alongside the new appointments, the committee’s roster includes distinguished members and industry leaders such as Dr. Shahid A. Zia, Shahid Sohail Rana, Bilal Amjad, Hamid Mirza, Ambreen Askari and Mairaj Nadeem. The collective expertise of these professionals is expected to drive forward the mission of integrated marketing, positioning the committee as a key influencer in shaping industry practices.
The session also highlighted LCCI’s commitment to fostering collaboration and innovation. By integrating strategic leadership with diverse industry insights, the Integrated Marketing Committee is poised to introduce cutting-edge initiatives that will benefit businesses across the region.
As the committee prepares for its first session of the year, the renewed leadership structure and dynamic team are set to usher in a promising era of growth and transformation within the marketing landscape.
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