By Our Correspondent
LAHORE – Atif Ikram Sheikh, President, and Zaki Aijaz, Regional Chairman and Vice President of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), have emphasized that by focusing on the tourism and culture sectors, Pakistan has the potential to generate billions of dollars annually. With the global tourism industry valued at nearly 10 trillion dollars, Pakistan could benefit significantly from this booming sector.
“If Pakistan receives 1 million tourists annually, it could generate up to 2 billion dollars in revenue,” said FPCCI Officials. They highlighted that with the right strategic initiatives from both federal and provincial governments, the tourism and culture sectors could play a pivotal role in strengthening the national economy.
These remarks were made during a meeting of the FPCCI Punjab Regional Standing Committee on “Tourism and Culture,” where members discussed the immense potential of Pakistan’s tourism industry. FPCCI, in collaboration with the Tourism Development Corporations in both Pakistan and Punjab, is committed to advancing the growth of the tourism and culture sectors.
Zaki Aijaz stated that Pakistan is blessed with unparalleled natural beauty, a rich historical heritage, and a vibrant cultural diversity, The tourism sector is crucial not only for economic development but also for enhancing Pakistan’s global recognition. Our country has been the cradle of ancient civilizations, and the peaceful coexistence of various ethnicities, languages, and religious groups adds to the unique cultural identity of the nation.”
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The FPCCI leaders emphasized that the influx of tourists would significantly contribute to the development of multiple sectors, including hospitality, transportation, and other services, thus creating abundant job opportunities. They also noted that key areas such as infrastructure, security, and modern amenities for tourists must be upgraded to foster growth in tourism.
The leaders called on the government to invest more in the tourism sector, emphasizing the need for positive global promotion to improve Pakistan’s image and attract visitors from around the world.
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